... are chosen at random from online newspapers, TV ads and websites These 65 slogans are classified into cell phone brand names: Nokia, Samsung, Apple, Blackberry and Sony Ericsson The researcher chose ... analysis, the findings are revealed as follows: Firstly, conceptual metaphors is used with high frequency in advertising slogans of Nokia, Samsung, Apple, Blackberry and Sony Ericsson mobile phone ... possibilities” – Blackberry – slogan (52) “Power up the Blackberry Curve smartphone and empower our life” – Blackberry – slogan (58) “The Blackberry Bold 9700 really is the pinnacle of the traditional Blackberry...