... Great Lakes The East and West coasts, and even some Mountain and Midwest states, have smaller local drive-thru chains such as Caffino, Java Espress, Crane Coffee, Java Drive, Sunrise Coffee, and ... of the arrival of The Daily Perc, causing a potential for a drain on revenues and a dramatic increase in advertising expenditures to maintain market share Knowing these risks and planning for them ... customers Any local cafe has a customer base that is dedicated and highly educated The quality of beverages served at an established cafe will surpass any of the regional or national chains The...