... CONSUMER ATTITUDE TOWARDS THE USE OF E- COMMERCE IN HO CHI MINH CITY: A CASE STUDY OF THEGIOIDIDONG. COM In Partial Fulfillment of the Requirements of the Degree of MASTER OF BUSINESS ADMINISTRATION ... Consumer attitude and Perceived benefit, perceived ease of use, perceived quality of service was positive and significant because the significance value of perceived benefit, perceived ease of use, ... testing reliability, there are no item deleted, so sixteenth remain items are in used to the Component matrix for Independent variables, they are gathered by three components as table above They...