... imagine your current project. WHATʼS THE DREAM? 100 WAYS TO SUCCEED #16: HAVE YOU SOUGHT CUSTOMER FEEDBACK FROM ONE CUSTOMER TODAY?Never.Ever.Get Out Of Touch.With Customers.Easy to lose touch.G.W. ... to 2004. MBWA would have helped Pres Bush and it will help you. And the ab-sence thereof will DOOM you. The nice thing about MBWA is: “What you see is what you get.” The BIG IDEA is uh to ... airtight. But, reader-bosses, you d be surprised (just as the President was apparently surprised), Iʼd vouch, at how little air gets into your bubble, too! Which takes me back to 1982. My In Search...