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Top 4 business strategies for hiring the right people at your startup

The Top Small Business Books For Dummies_4 pptx

The Top Small Business Books For Dummies_4 pptx

... ad for a company, the media let the agency keep $150 — or 15 percent — as the agency commission The agency then used the $150 to cover the cost of its effort on behalf of the client Today, businesses ... buy the feature — they buy what the feature does for them Here are some examples: ߜ Consumers don’t buy V-8 engines They buy speed ߜ They don’t buy shock-absorbing shoes They buy walking comfort ... if they divulge their budgets, the print shop or agency or media outlet will spend it all — whether they need to or not But the strategy usually backfires If suppliers don’t know the budget, they...
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The Top Small Business Books For Dummies_5 pptx

The Top Small Business Books For Dummies_5 pptx

... before the magazine actually reaches the consumer Directories The most visible directory is the Yellow Pages There’s an old saying that Small businesses are the Yellow Pages,” because small businesses ... along with all kinds of other information about putting the Internet to work for your business If advertising isn’t your business megaphone — if you’re among the many small businesses that turn to ... creative elbowroom: ߜ They can be short or long, as long as they’re irresistibly compelling ߜ They can sit anywhere on the page — at the top, in the middle, or along the bottom ߜ They can present...
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The Top Small Business Books For Dummies_6 pot

The Top Small Business Books For Dummies_6 pot

... logos They’re available in sizes smaller than those accepted in the rest of the paper, and they stand out on the otherwise all-type pages Classified ads follow the same guidelines as all other ... quarter-page ads, there’s good news for small- budget, small- size advertisers Partial-page ads pull fewer readers — but the reader numbers don’t drop as fast as the cost of the space does For example, ... color over the next until the image is rebuilt to match the original Black (the fourth “color”) is used for type and other details ߜ Spot color: This is color used to highlight an otherwise black...
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The Top Small Business Books For Dummies_7 potx

The Top Small Business Books For Dummies_7 potx

... instructs the post office to return the piece with the corrected address or the reason the mail was undeliverable The item won’t be forwarded, but you will have the information you need to update your ... of four The topic of infomercials comes up among small business advertisers in part because they generate direct and measurable results and in part because the ads look fairly straightforward ... response (in the form of a sale, an inquiry, a visit to your business, or some other prospect action), within weeks you can count the responses to learn the effectiveness of your direct mail effort To...
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The Top Small Business Books For Dummies_8 potx

The Top Small Business Books For Dummies_8 potx

... see who else is on the same list Converting Business Material to Marketing Opportunity For all the money that small businesses spend on marketing, they often look right past the free opportunities ... your business Reward the effort with a package that flatters both the gift giver and your business ߜ Keep track of the names of both the gift buyer and the gift recipient ߜ When the gift is redeemed, ... use their cards to introduce your business to their friends as well as to their business contacts, and you’ll reap the cost of the cards many times over ߜ Consider printing a map to your business...
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The Top Small Business Books For Dummies_9 potx

The Top Small Business Books For Dummies_9 potx

... ready! Before the interview Get the details In advance of the interview, confirm the publication or station name and deadline, along with the interview topic, the angle of the story, and the type ... longer whether small businesses should dive into the field of online marketing, but rather, how they should plan and implement their online presence The issue is hot because small businesses ... Answer the question and then wait for the next one, unless you choose to use the idle time to advance one of the major points you want to make in the interview Following the interview Following the...
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The Top Small Business Books For Dummies_10 doc

The Top Small Business Books For Dummies_10 doc

... time for an appointment The first approach calls for the order before the prospect is ready for the question The second approach seeks to build rapport Which would you respond to more comfortably? ... prospects notice the ad, only a portion will have interest The others may be committed to a competitor, they may not be in the market for the offering, or the message may not motivate them Of those ... finally, they need to be asked for the order in a way that prompts them to actually make the purchase Figure 17-1 shows the steps that prospects take as they move from awareness to the cash register...
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The Top Small Business Books For Dummies_11 potx

The Top Small Business Books For Dummies_11 potx

... to work and business Making Customers for Life Small businesses have an advantage when it comes to making customers for life In most small businesses, the person who facilitates the sale continues ... customers want their needs to be met and their expectations to be exceeded ߜ They want value that exceeds the price paid ߜ They want clarity in the messages they receive ߜ They want their concerns ... complaint, first deal with the customer, then deal with the problem Let the person talk, hear the full story, listen to the degree of disappointment and the level of anger, and then make amends — quickly...
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The Top Small Business Books For Dummies_12 doc

The Top Small Business Books For Dummies_12 doc

... plan for your small business ᮣ Using the plan to reach your goals C ontrary to popular misconception, marketing plans aren’t just for the big guys When small business owners hear the term, they ... calendar form Make a page for each month of the year Create four columns down each page — one each for the specified action, the budget for that action, the deadline, and the responsible party for ... For example, the purpose statement for Small Business Marketing For Dummies could be this: To empower small businesses and entrepreneurs by providing big-time marketing advice scaled to fit the...
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The Top Small Business Books For Dummies_13 potx

The Top Small Business Books For Dummies_13 potx

... advertising, 161 business program, example of, 67 business publication, making contact with, 240 business to business magazine, 144 Business 2.0 (magazine), 338 Business Wire, 235 business- to -business ... size of type, 101, 160 slander, 245 slogan, 96–97 Small Business Administration Web site, 337 Small Business Development Center, 22 Small Business For Dummies, 2nd Edition (Eric Tyson and Jim Schell), ... technology, 259 site-building service, 255 357 358 Small Business Marketing For Dummies, 2nd Edition Web site resources (continued) small business, 337 Small Business Association, 22 testing keywords,...
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An Extra Hour in the Day EFFECTIVE STRATEGIES FOR HIRING & MANAGING VIRTUAL ASSISTANTS pptx

An Extra Hour in the Day EFFECTIVE STRATEGIES FOR HIRING & MANAGING VIRTUAL ASSISTANTS pptx

... An Extra Hour in the Day EFFECTIVE STRATEGIES FOR HIRING & MANAGING VIRTUAL ASSISTANTS Angela Lauria, YourBookCoach@gmail.com helps life coaches write, publish, and promote their books An Extra ... books An Extra Hour in the Day EFFECTIVE STRATEGIES FOR HIRING & MANAGING VIRTUAL ASSISTANTS Angela Lauria, YourBookCoach@gmail.com helps life coaches write, publish, and promote their books Copyright ... for Hiring & Managing Virtual Assistants Table of Contents What is a Virtual Assistant? Technical Assistants Virtual Consultants Common Problems with getting a Virtual Assistant Why you want...
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