... advertising, 161 business program, example of, 67 business publication, making contact with, 240 business to business magazine, 144 Business 2.0 (magazine), 338 Business Wire, 235 business- to -business ... size of type, 101, 160 slander, 245 slogan, 96–97 Small Business Administration Web site, 337 Small Business Development Center, 22 Small Business For Dummies, 2nd Edition (Eric Tyson and Jim Schell), ... technology, 259 site-building service, 255 357 358 Small Business Marketing For Dummies, 2nd Edition Web site resources (continued) small business, 337 Small Business Association, 22 testing keywords,...