... Martin‟s (2004) idea of Positive Discourse Analysis (PDA), showing how multimodal emancipatory discouse is an example of PDA Chapter presents the analysis of the ten AWARE postcards The analysis is divided ... to as functional grammar (Halliday, 1994; Halliday and Matthiessen, 2004), looks at grammar in terms of how grammar is used It provides a language and indeed, a grammar to talk about how languages ... emancipatory discourse and positive discourse analysis, further work on multimodal discourse analysis can and should assist designers of emancipatory discourse and critical multimodal discourse analysts...