... modeling to delineate optimal pricing and adoption strategy with LBS We build a novel model that integrates two most popular pricing models in literature, viz Hotelling pricing model for analyzing ... and k Intuitively, increasing α has a positive impact on retailer's profit because of increase in brand differentiation, because it implies more consumers are uninformed and only visits one retailer; ... equilibrium profit in the subsequent pricing stages We compare the results for both Internet and LBS infomediaries, and discuss the implications of our findings on retailers’ pricing, promotion and technology...