The discursive construction of identity in chinese english bilingual advertising a critical inquiry 1
The discursive construction of identity in chinese english bilingual advertising a critical inquiry 1
... study intends to develop and enhance the inquiry of identity in relation to bilingual practice in advertising Aside from treating identity as the result of overall arrangement of meaning-making ... construction of identity in the particular site of Chinese- English bilingual advertising, drawing on the theoretical and analytical framework of CDA into which some cognitive tools are integrated For the ... relations in a variety of ways and in a range of temporalities National identity is the third category worth a careful examination, although some (e.g., Bauman 19 92) remark that the nation-state in late...
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The discursive construction of identity in chinese english bilingual advertising a critical inquiry 2
... headline and slogan as the center of interpretation is analytically inappropriate In generating and interpreting meanings of a bilingual slogan or headline, the crucial role of its structural ... literature of bilingualism research in advertising For example, Martin (20 06) labels the appearance of visual images representing American culture in French advertising as “paralanguage code-mixing”; ... treat each language in bilingual headlines and slogans as a singular or monolithic whole In his study of fluent German -English bilingual Catalans in Catalonia, Woolard (199 8a) found 43 that the...
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The discursive construction of identity in chinese english bilingual advertising a critical inquiry 4
... (re)presented in the textual form of bilingual advertising In the following I start with the perception of advertising as a social practice 3.1.1 Advertising as a social phenomenon The language practice of ... taking place in the minds of (interacting) individuals” (200 5a: 22, italics added) This development entails at least that social identities in the textual representation of bilingual advertising ... example of meaning manipulation that has a decisive role for the discursive construction of identity in bilingual advertising Rather, this language practice has certain influence on information...
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The discursive construction of identity in chinese english bilingual advertising a critical inquiry 5
... headlines and/or slogans in the form of English- only or bilingual parallel And finally, my analysis mainly concentrates on lexical features of English words appeared in the domains of headline and ... boundary, one clause being in one language, the other clause in the other They are few in the domain of headline but only one in that of slogan In contrast to intersentential mixing, intrasentential ... slogan Domains Headline English- only Parallel 97 44 Intersentential 18 Slogan 57 19 Intrasentential 15 Total 174 78 Since the ways in which English is inserted into the domains of headline and...
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The discursive construction of identity in chinese english bilingual advertising a critical inquiry 6
... and an instance of intertextuality, the DIY frame bears more heavily on the cultural specialty of self-reliance in the United States than that in China In an individualistic context of America the ... Company that has already been built up in the INVITATION space is radically augmented A cross-space mapping further takes place between the DIY space and the INVITATION space In the blend diagrammed ... use of SPAIN in English, the use of Chinese for clarifying its location might be basically grounded on the association of the Chinese language with the local Figure 6. 20 The ad for Chanson Bay...
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The discursive construction of identity in chinese english bilingual advertising a critical inquiry 7
... modernity and its local meaning in China as a language of 211 high quality, the use of English is far more forceful than Chinese in presenting the aspects of female beauty ideal as the core of the headlines ... subject to a heterosexual male gaze With a male demographic intended in the VIDEO-GAMING frame, an absent male gaze actually remains paramount in defining the girl climber as a sexual object In the ... presentation of these masculine values in the headlines and slogans Of equal significance, the invisibility or absence of the Chinese male and the displaying of the Occidental one to signify male...
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The discursive construction of identity in chinese english bilingual advertising a critical inquiry 8
... rough bilingual parallel My analysis as usual starts with the headline by focusing on its English part In the nominal compound Chinese villa, the mapping takes place between the mental spaces of CHINESE ... nostalgia for an exalted life led by the nobility existent also in the feudal era of China Turn now to the Chinese part of the headline In contrast to the villa, dazhai in 260 The Chinese- Villa space ... of zhongguo dazhai is 261 reminiscent of the legendary status of the upper-class in the feudal era of China The historical recalling naturally engenders the activation of a collective imagination,...
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The discursive construction of identity in chinese english bilingual advertising a critical inquiry 10
... decorative than referential These findings of English usage in Chinese advertising suggest that the advertisers of China, rather than drawing on undifferentiated “global English , selectively appropriate ... and innovation are globally shared, some of them are locally particular in social meaning English basically plays a predominant role in constructing all forms of modern identity, and an intersection ... function of English as a global language tend to emerge as a brilliant instance of the linguistic performativity of identity The finding of identities being particular in social meaning is significant...
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THE DISCURSIVE CONSTRUCTION OF SEXUAL PROPRIETY IN SIXTH REIGN SIAM (1910 1925)
... of sexual mores since the beginning through the end of his reign Loos maintains that the sexual morality the throne adopted had developed during his ... mirrors the civilizing project with the goal of maintaining the gender hierarchy In the Inner palace, female courtiers were encouraged to take up training in various ... the Western model of sexual propriety to attack those who challenged his authority The thesis examines his construction of sexual propriety by discussing these...
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A Cross-Cultural Analysis of the Metaphorical Conceptualization of Sadness in Modern English and Vietnamese
... of the English metaphor SADNESS IS DARKNESS in Vietnamese, and of the Vietnamese conceptualization SAD IS STALE in English The two languages share the metaphors SAD IS DOWN and SADNESS IS PAIN ... conceptualizations of SADNESS in Vietnamese, cross-linguistic and cross-cultural analysis of the conceptualizations between the two languages, and conclusions Methods of data collection and analysis ... FEELINGS IS THE MATERIAL STATE OF A VITAL ORGAN (Charteris-Black, [34]) However, the pangs are felt in two main internal body organs: the intestines and the liver The conceptualization of SADNESS...
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The academic impact of enrollment in international baccalaureate diploma programs, a case study of chicago public schools
... 48106-1346 The Academic Impact of Enrollment in International Baccalaureate Diploma Programs: A Case Study of Chicago Public Schools Anna Rosefsky Saavedra Ad hoc committee Meira Levinson Richard Murnane ... that the IB Diploma Program is a cost-effective way to increase high-school graduation rates 1 The Academic Impact of Enrollment in International Baccalaureate Diploma Programs: A Case Study of ... of Contents Abstract v The International Baccalaureate Diploma Program The IB Diploma Program in Chicago Public Schools Research Questions Research Design DATASET SAMPLE MEASURES ANALYTIC METHODS...
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A study of difficulties in learning english listening skill for beginners in the asemlink of intrernational languages center and some suggested solutions
... difficulties in learning the listening skill in the Asemlink of international languages center it is better to base on the study 3.2.3 Study of teaching and learning the English listening skill in the Asemlink ... experiences, the author would like to a research titled A Study of Difficulties in Learning English Listening Skill for beginners in the Asemlink of International Languages Center and Some Suggested Solutions ... MINISTRY OF EDUCATION AND TRAINING VINH UNIVERSITY - - PHAN HUONG GIANG A STUDY OF DIFFICULTIES IN LEARNING ENGLISH LISTENING SKILL FOR BEGINNERS IN THE ASEMLINK OF INTERNATIONAL LANGUAGES...
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Tài liệu Báo cáo khoa học: "The Nature of Affixing in Written English" docx
... determination of consonantal doubling rules in the inflection of English verbs C The determination of word-breaking rules as used in end -of- the-line practices in type composition D The determination ... use of one of the main results of reference There we found that certain consonant strings such as PL occur only in initial position in CVC words, certain strings such as NT occur only in final ... with the 22,568 internal consonant strings examined for the present study of the two vowel string words Finally, we have discussed only the question of determining the affixing strings The more...
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The rules of golf in plain english docx
... or novice in interpreting and applying the Rules. ” David Fay, Executive Director, United States Golf Association the rules of golf in plain english ■ GO the rules of ■ LF in plain english Second ... authoritative The Rules of Golf in Plain English is a valuable tool for anyone with an interest in the Rules of Golf It is a good and interesting read, regardless of whether the reader is an ... necessity for every golfer, The Rules of Golf in Plain English is the first word-by-word translation of the Rules of Golf and is published with the permission of the United States Golf Association...
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Từ khóa: the rules of pronunciation in american englishthe importance of pronunciation in learning englishthe problem of the category of mood in modern englishthe category of mood in modern englishlist the eight parts of speech in englishlist the eight parts of speech in english languagethe importance of vocabulary in learning english skillsa study of difficulties in learning english listening skill for beginners in the asemlink of intrernational languages center and some suggested solutionsdiscourse analysis in action the construction of risk in a community day hospitalapos i apos ll be a nothing apos structure agency and the construction of identity through assessmentmurphy b 2009 she apos s a fucking ticket the pragmatics of fuck in irish english an age and gender perspectivesteroids in sports the social construction of a new moral panicwannabe wags and credit binges the construction of overindebtedness in the ukstudents awareness of the importance of grammar in learning englishplace consumption of identity the sociolinguistic construction of a global villageBáo cáo thực tập tại nhà thuốc tại Thành phố Hồ Chí Minh năm 2018Nghiên cứu sự biến đổi một số cytokin ở bệnh nhân xơ cứng bì hệ thốngchuyên đề điện xoay chiều theo dạngNghiên cứu sự hình thành lớp bảo vệ và khả năng chống ăn mòn của thép bền thời tiết trong điều kiện khí hậu nhiệt đới việt namNghiên cứu tổ chức pha chế, đánh giá chất lượng thuốc tiêm truyền trong điều kiện dã ngoạiGiáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôitGiáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôitĐỒ ÁN NGHIÊN CỨU CÔNG NGHỆ KẾT NỐI VÔ TUYẾN CỰ LY XA, CÔNG SUẤT THẤP LPWANNGHIÊN CỨU CÔNG NGHỆ KẾT NỐI VÔ TUYẾN CỰ LY XA, CÔNG SUẤT THẤP LPWAN SLIDEPhát triển mạng lưới kinh doanh nước sạch tại công ty TNHH một thành viên kinh doanh nước sạch quảng ninhTrả hồ sơ điều tra bổ sung đối với các tội xâm phạm sở hữu có tính chất chiếm đoạt theo pháp luật Tố tụng hình sự Việt Nam từ thực tiễn thành phố Hồ Chí Minh (Luận văn thạc sĩ)Nghiên cứu khả năng đo năng lượng điện bằng hệ thu thập dữ liệu 16 kênh DEWE 5000Sở hữu ruộng đất và kinh tế nông nghiệp châu ôn (lạng sơn) nửa đầu thế kỷ XIXTổ chức và hoạt động của Phòng Tư pháp từ thực tiễn tỉnh Phú Thọ (Luận văn thạc sĩ)Kiểm sát việc giải quyết tố giác, tin báo về tội phạm và kiến nghị khởi tố theo pháp luật tố tụng hình sự Việt Nam từ thực tiễn tỉnh Bình Định (Luận văn thạc sĩ)Quản lý nợ xấu tại Agribank chi nhánh huyện Phù Yên, tỉnh Sơn La (Luận văn thạc sĩ)Giáo án Sinh học 11 bài 15: Tiêu hóa ở động vậtGiáo án Sinh học 11 bài 14: Thực hành phát hiện hô hấp ở thực vậtBÀI HOÀN CHỈNH TỔNG QUAN VỀ MẠNG XÃ HỘIQUẢN LÝ VÀ TÁI CHẾ NHỰA Ở HOA KỲ