... 166 About the Contributors speaks regularly on the topics of customer-driven strategies and corporate brand strategies and is a trustee of the Marketing Science Institute At the time this ... marketers for some of the 168 About the Contributors world’s most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter & Gamble, and Starbucks He is also the author of Strategic ... eight-year stint on the faculty at the Stanford Business School, where he served as the head of the marketing group , chairman and Chief Executive Officer of Digitas, is one of the chief architects...