... to have a perspective on some of the fundamental aspects of the way we make sense of marketing information So, at the risk of high vulgarisation and trivialisation of a vast topic, below we have ... is the emergence of a wide range of less than `perfect' information drawn from a myriad of comparatively unknown information sources In the past, decision-makers in the world of marketing have ... the decision -making process So, in this chapter, we look at each of these above issues Inside Information 13 The seven pillars of information wisdom There is a considerable body of rich philosophical...