... national university, HANOI school of business Nguyen Viet Thang BUSINESS STRATEGY FOR CONSUMER LENDING OF HSBC Major: Business Administration Code: 60 34 05 Master of business administration thesis ... 1.5 The Strategy Hierachy 32 vi 1.6 Type of Corporate Business Strategy 33 CHAPTER 2: HSBC AND CAR LOAN PRODUCT 36 2.1 Introduction of HSBC 36 2.1.1 HSBC Global ... find out the strategy for Car loan product of HSBC, one of the world largest retail bank after Vietnam with the WTO accession CHAPTER 1: LITERRATURE REVIEW 1.1 Definition The concept of strategy...