... brand after a period Other way of study will be analyzing the importance of brand to banks in ABBank particularly and all over banks in Vietnam in generally This study is an information channel and ... Brand as a mark Brand as a marketing tool Brand as a source of sustainable competitive advantage Branding started to develop and come to the fore in the marketing process in the USA in the ... role of brand in banking 1.3.1 Introduction about brand in banking a The importance of brand to bank in business If brands are a strategic asset, then how they affect business? A strong brand provides...