... Process Move-Outs Smoothly Persistently Find Ways to Increase Your Cash Flow Keep Trading Up Box 18.2 The 12 Secrets of Successful Landlording c18.qxp 2/26/04 10:49 AM Page 277 277 The 12 Secrets ... tenants a welcome basket of flowers, fruits, beverages, and snacks. If the ten-ants are new to the neighborhood, provide them a map and a list of nearby shops, stores, schools, ser-vices, and ... offers. Just as with your printed sales message, your conversations with tenants should empha-size features and benefits. Explain why your units (and your lease) offer prospects their best value....