... 25 and 35.” Finally, some companies have moved162 Marketing Insights from A to Z be set up as a separate business. In the latter case, Nirmalya Kumarcalls it a strategic segment. For example, ... business, and the digital camera will hurt the film business.New technology can also change social relations and lifestyles. 178 Marketing Insights from A to Z singers, actors, and sports figures stand ... what does a company gain from putting itsname on a stadium, a Formula One racing car, a golf tournament,or an art show? Does it help the company sell more stuff? Mostcompanies haven’t really...