... that the press release visibility scale only de-scribes the level of effort chosen by PIOs to emphasise a given press release, and not the level of attention the given press release will actu-ally ... high a level of effort is chosen relative to the sto-ry’s science importance, credibility problems may occur (Nelkin, 1995, p. 161). The higher the level of effort the more solid the science case ... digital astronomical material in a multilingual environment. The project will coordinate collections in astronomical audiovisual archives worldwide and enhance the quality of the audiovisual material...