... 55 Levinson [1983: 104] calls the inferences that arise from observing the four basic maxims of conversation ‘standard implicatures’. 56 An acre is a measure of land which equals 4, 050 ... be perspicuous 53 , and specifically: (i) avoid obscurity 54 (ii) avoid ambiguity (iii) be brief (iv) be orderly 53 Be perspicuous means ‘express yourself clearly’. 54 Obscurity ... [19 75, 1978] 52 has proposed a way of analysing conversational implicature based on the co-operative principle and its four basic maxims of Quality, Quantity, Relevance, and Manner. 52 The...