... purposes)Implementation ScienceOpen AccessStudy protocol Testing a TheoRY-inspired MEssage ('TRY-ME'): a sub-trial within the Ontario Printed Educational Message (OPEM) trialJillian J Francis*1, ... ProgramOHIP – Ontario Health Insurance PlanOPEM – Ontario Printed Educational MaterialPEM – Printed Educational MaterialTACT – Target, Action, Context, TimeTPB – Theory of Planned BehaviourCompeting ... Ottawa, Ottawa, Canada, 4Institute of Clinical Evaluative Sciences, Toronto, Ontario, Canada, 5Department of Health Policy Management and Evaluation, University of Toronto, Toronto, Canada;...