... GermanyJohn Wiley & Sons Australia Ltd, 33 Park Road,Milton, Queensland 4064, AustraliaJohn Wiley & Sons (Asia) Pte Ltd, 2 Clementi Loop 02–01,Jin Xing Distripark, Singapore 12980 9John Wiley ... Many thanks to Wiley s editors and editorial assistantsfor their outstanding work .Wireless Networksxvi
1Introduction to WirelessNetworksAlthough it has history of more than...
... and satellite phones as well as wireless local area networks (WLANs) have found widespread use and have become an essential tool to many people in every-day life. The popularity of wireless networks ... layer and the MAC protocols of two wireless local area network standards, IEEE 802.11 and ETSI HIPERLAN 1. Further- more, it discusses the latest developments in the field of...
... handles its brands through brand managers. ButLarry Light, a brand expert, doesn’t think that brands are well man-aged. Here is his plaint: “Brands do not have to die. They can bemurdered. And ... mistake to think that advertisingbuilds the brand. Advertising only calls attention to the brand; itmight even create brand interest and brand talk. Brands are builtholistically, through the o...
... should go further and
honor outstanding employee performance through recognition pro-
grams, newletters, CEO awards, and the like. John Kotter and Jim
Heskett, in Corporate Culture and Performance,
32
empirically ... fu-
ture and know it, and those who can’t predict the future and don’t
Forecasting and the Future
67
know it. After asking different economists for an opinion,...
... market exchanges, and hunt for bargains on online
auction markets and used goods markets.
• You can place orders, transact, and make payments to suppli-
ers and distributors faster and at a lower ... superior profits and aver-
age profits. Where is partners value? Loyal suppliers and distributors
can make a company, and disloyal ones can break a company. Where is
knowledge and...
... brand-new hand-
sets and a reduced-price call plan to attract new customers while old
customers are stuck with outdated handsets and pay more. Why not
offer a trade-in plan for old equipment and ... their brands, employees, distribution partners,
suppliers, and intellectual knowledge including patents, trademarks,
and copyrights.
You need to go further and list your core competenc...