... learn how to get in and out of conversations,
which groups of people to approach, and which to leave alone. I’ll
show you how to introduce yourself so people think you’re worth
talking to, and ... discovered what an ideal customer looked like, and focused on
fi nding lots of them.
Which brings me back to your business. To fi nd your ideal customers,
look down your cu...
... Jelly Effect
How to make your
communication stick
ANDY BOUNDS
TEAM LinG
2
Why ‘the Jelly Effect’?
How many times have you been excruciatingly bored when listening
to a presentation?
How many times ... speaking to
constantly glance over your shoulder to fi nd someone else to talk to?
Or, when selling, have you ever known that your potential customer is
just not...
... to add your surname, do so, but it is not essential.
• Therefore, simply attaching your business card to your lapel is not
enough (your name won’t be large enough to read). You need to
specifi ... remember your name, so wouldn’t have
approached you through embarrassment.
These are the main name badge rules:
• It’s your fi rst name people want to know, so make it easy...
... hopefully going to be talking to this
person about yourself for at least 2 3minutes. Your only aim
with response 1 is that they want to hear response 2. Nothing
else matters.
Response 2 – Explain ... between your chin and the chin of the person
you are speaking to) .
How long should you spend with each person?
Earlier on, you saw how important it was to set goals. If...
... improve your sales’
because
• ‘We make potential customers more likely to buy from you than
your competitors’
because
• ‘We make you look better than your competitors’
because
• ‘We make you ...
particular customer –
Customer X – how do you
find what their DESIRED
AFTERs are?
• How it works
• Don’t forget these tips
to help close the deal
How to change everything...
... going to have to do more than
nothing.
2 For the referral to work, there must be an obvious benefi t to
all three parties.
3 It is your responsibility to make it crystal clear to the referrer
how ... of Rule 2
For the referral to work, there must be an obvious benefi t to all
three parties.
Rule 3: It is your responsibility – nobody else’s – to make it crystal...
... things to
focus on. Your body language, your content, what the slides should
look like. What to wear, what to do with your hands, how to phrase
your key points. What to do with your voice, how to ... how to present with cha-
risma, how to create an aura as you speak. How to get buy-in from your
audience, how to engage them, handling your nerves...
... your audience thinking this, so you must be very pre-
cise as to what you want them to do.
To create your call to action, it’s always worth going back to your RAP
Reminder Card™ (page 193) to ... need to present this
Figure 7.8 ‘You need to unclutter your presentation.’
TEAM LinG
20 0 / THE JELLY EFFECT
The best way to prepare
So, the best way to prepare your p...
... newspaper ‘exclusives’
relaying in detail how he was about to be sacked.
TEAM LinG
The Jelly Effect
How to make your
communication stick
ANDY BOUNDS
TEAM LinG
22 / THE JELLY EFFECT
Networking
When ... learn how to get in and out of conversations,
which groups of people to approach, and which to leave alone. I’ll
show you how to introduce yourself so people thin...