... technology, values, and risks. If we want to protect and enhance the future of coaching we need to do a better job of educating the consumerabout the standards of coaching excellence. The rewards are ... the coach and the coachee get along—71 percentAnalysis and Discussion: Coaching experience and area of expert-ise, along with reputation, combined with the ability of the coachee and the coach ... makeup/profile, 18list of, 53overview of selections (see alsospecific coaching category):career/life coaching, 10 12 coaching leaders/behavioral coaching, 8 10 leadership development, coaching for,...