... pretending to be some-208 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196- 210. qxd 11/22/04 11:24 AM Page 208one else. It may cause ridicule. It may be awkward. Fitting in can beeasier. ... 206–209Humility, 15–19, 176Humor, 53–54Identity:distinguishing characteristics of,183–184significance of, 9–11Image protection, 88Imagination, 173–174Imitation brands, 60–61, 149, 177Informational ... 109 Courage, 83, 102 Creativity, 128–132Credibility, 190Crises, impact of, 166Criticism, impact of, 66, 91–92Curiosity, 83, 102 Customer contact, 185–186, 200218 INDEXccc_hilicki_ind_217-221.qxd...