... 206–2 09 Humility, 15– 19, 176Humor, 53–54Identity:distinguishing characteristics of,183–184significance of, 9 11Image protection, 88Imagination, 173–174Imitation brands, 60–61, 1 49, 177Informational ... pretending to be some-208 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_ 196 -210.qxd 11/22/04 11:24 AM Page 208one else. It may cause ridicule. It may be awkward. Fitting in can beeasier. ... 1 09 Courage, 83, 102Creativity, 128–132Credibility, 190 Crises, impact of, 166Criticism, impact of, 66, 91 92 Curiosity, 83, 102Customer contact, 185–186, 200218 INDEXccc_hilicki_ind_217-221.qxd...