... stories have to do with you? Think about them in
the context of your work. How is your personal brand infused into
your professional work? How is it helping you build your business—
or is it hindering ... up to their spouse about a
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remembering those painful memories that hurt and...
... world is so full of brands that it is brand-saturated. It is like a
dripping wet paper towel, soaked and drenched, but still sitting on
96 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch 04_ 82-102.qxd ... about
anything that involved the military. It’s quite possible that they re-
acted to the United States’ brand with suspicion, fear, or even hatred.
100 MAY I HAVE YOUR...
... heard?
Advertising versus Publicity
Advertising is different than publicity and visibility. Publicity exposes
your brand with visibility, and advertising promotes your brand. The
goal of all three ... tell a little about their center to
familiarize each other with their challenges and opportunities. As you
148 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch07_ 146 -159.qxd 1...
... can work with it instead of diverting your attention to
some temporary fix.
Distinguishing Characteristics
One of the biggest differences I advocate in today’s business world is
to bring your whole ... truth was I had
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Sustaining the Results You Get from Your Brand 195
Brand...
... May I Have Your Attention, Please?
Build a Better Business
by Telling Your True Story
Chris Hilicki
John Wiley & Sons, Inc.
ffirs.qxd 11/30/ 04 9 :49 PM Page iii
Foreword
I
may still be discovering ... me. It might get me into business and create
ix
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More Praise for May I Have...
... are
wired to make their decisions based on long-ingrained habits or price.
My father insists that on his senior citizen income it’s all about price,
and no brand is going to win his allegiance ... we
realize it or not, everyone has a brand.
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22 MAY I HAVE YOUR ATTENTION, PLEASE...
... reportedly in discussions
about the possibility of another big-screen feature film. Despite all of
his unquestionable success in television, comedy, and publishing, he
40 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch02_23-55.qxd ... going?
Building brand identities on a foundation of authentic experi-
36 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch02_23-55.qxd 1...
... heard
everywhere.
Don’t hide your brand. Humility and visibility can coexist.
Dalmatian Press snuck up on its competition by quietly building
and improving its product line until we appeared in the market ... like them. They should tell them to
1 24 MAY I HAVE YOUR ATTENTION, PLEASE?
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that is going to set them apart is...
... identifying
through visualization—imagining and believing a set of behaviors
and actions that get you the results you want.
180 MAY I HAVE YOUR ATTENTION, PLEASE?
Brand Building Belief VIII
I will ... rela-
tionship with your business associates, your friends, and yourself.
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ccc_hilicki_ch08_160-181.qxd 11/22/ 04 11:20 AM Pa...