May i have your attention please phần 2 doc
May i have your attention please phần 2 doc
... we realize it or not, everyone has a brand. 24 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 02_ 23-55.qxd 11 /22 /04 11:00 AM Page 24 22 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Builders1. Do ... political pundits reviewing the speeches givenby the 20 04 presidential candidates’ wives, Laura Bush and Teresa Heinz 26 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 02_ 23-55.qxd 11 /22 /04 ... who were 12 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch01_3 -22 .qxd 11 /22 /04 10:55 AM Page 12 I slowly experimented with being “me,” and in time I found outthat there was a higher rung...
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May i have your attention please phần 3 doc
... going?Building brand identities on a foundation of authentic experi-36 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 02_ 23-55.qxd 11 /22 /04 11:00 AM Page 36the rise. They take shortcuts in ... reportedly in discussionsabout the possibility of another big-screen feature film. Despite all ofhis unquestionable success in television, comedy, and publishing, he40 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 02_ 23-55.qxd ... there.In 1993 I discovered I had cancer. Imagine my life being chiseledaway, shaping or misshaping my self-image. Chip, chip, chip. Thatdoesn’t make me special. Everybody lives with significant...
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May i have your attention please phần 8 doc
... identifyingthrough visualization—imagining and believing a set of behaviorsand actions that get you the results you want.180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... rela-tionship with your business associates, your friends, and yourself.164 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08_160-181.qxd 11 /22 /04 11 :20 AM Page 164 I knew that if it was ... grandchildren.This is really about improving our company performance by knowinghow to connect with people and instituting a feeling of inclusion.168 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch08_160-181.qxd...
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May i have your attention please phần 10 doc
... 1 02 Creativity, 128 –1 32 Credibility, 190Crises, impact of, 166Criticism, impact of, 66, 91– 92 Curiosity, 83, 1 02 Customer contact, 185–186, 20 0 21 8 INDEXccc_hilicki_ind _21 7 -22 1.qxd 11 /22 /04 11 :28 ... pretending to be some- 20 8 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196 -21 0.qxd 11 /22 /04 11 :24 AM Page 20 8one else. It may cause ridicule. It may be awkward. Fitting in can beeasier. ... 106, 126 , 175 22 0 INDEXccc_hilicki_ind _21 7 -22 1.qxd 11 /22 /04 11 :28 AM Page 22 0About the Author 22 2Chris Hilicki is an expert brand builder, founder of DalmatianPress (one of the nation’s...
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May i have your attention please phần 1 pdf
... May I Have Your Attention, Please? Build a Better Business by Telling Your True StoryChris HilickiJohn Wiley & Sons, Inc.ffirs.qxd 11/30/04 9:49 PM Page iiiForeword I may still be discovering ... 10:53 AM Page 2 More Praise for May I Have Your Attention, Please? “Give Chris Hilicki your attention and she’ll give you somethingpriceless: the ability to discover and live your true story. ... PM Page xivsome success, but not the kind I envisioned. Now, Chris Hilicki ex-plains in her book the reasons why this is so.What belief do Chris and I have in common? Simply this: Beyourself...
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May i have your attention please phần 4 pps
... stories have to do with you? Think about them inthe context of your work. How is your personal brand infused into your professional work? How is it helping you build your business—or is it hindering ... up to their spouse about a76 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_56-81.qxd 11 /22 /04 11: 02 AM Page 76remembering those painful memories that hurt and twist inside ourminds and ... and with purpose. And when you do that, 62 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch03_56-81.qxd 11 /22 /04 11: 02 AM Page 62 that we are, in and of ourselves, our own unique brand identity....
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May i have your attention please phần 5 ppsx
... is so full of brands that it is brand-saturated. It is like adripping wet paper towel, soaked and drenched, but still sitting on96 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_ 82- 1 02. qxd ... a listener.84 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_ 82- 1 02. qxd 11 /22 /04 11:08 AM Page 84There is a wonderful international organization called Cops ’n’Kids, founded by Julia ... important.The point is that educational material is on a different playingfield than coloring and activity books. It can have a greater impact onBring On the Brand 87ccc_hilicki_ch04_ 82- 1 02. qxd 11 /22 /04...
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May i have your attention please phần 6 ppt
... Brooks his first standing ovation. Not only did 122 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_ 120 -145.qxd 11 /22 /04 11:15 AM Page 122 business with $1,000 that she borrowed from her boyfriend. ... with relief when they see the neigh- 126 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch06_ 120 -145.qxd 11 /22 /04 11:15 AM Page 126 trends. He said, I m not on the radar screen. I don’t do high-profileanything. ... of the big five inits category. Dick Strong was fired from previous companies, and heBrand Relativity 125 ccc_hilicki_ch06_ 120 -145.qxd 11 /22 /04 11:15 AM Page 125 visibility by expanding with on-brand...
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May i have your attention please phần 7 ppsx
... heard?Advertising versus PublicityAdvertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. Thegoal of all three ... doesit feel right because I love billboards, but it is a natural outgrowth ofmy creative abilities in the publishing industry. When I was a littlegirl, my favorite sitcom was Bewitched. I still ... to tell a little about their center tofamiliarize each other with their challenges and opportunities. As you148 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch07_146-159.qxd 11 /22 /04 11:17...
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May i have your attention please phần 9 pps
... truth was I had 20 2 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196 -21 0.qxd 11 /22 /04 11 :24 AM Page 20 2Sustaining the Results You Get from Your Brand 195Brand Building Belief IX I can protect ... for us, which is 20 6 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196 -21 0.qxd 11 /22 /04 11 :24 AM Page 20 6association. There must always be a clear division between the two. Itmust always ... looked 20 0 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196 -21 0.qxd 11 /22 /04 11 :24 AM Page 20 0much about book knowledge and following marketing models as it isabout gut instinct and an intuitive...
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