... Response," Journal of Marketing Research (August 2001): 33 6 -34 8. 30 . Robert M. Moore, "The Rising Tide," Change, pp. 56-61. May/June 2004 Vol. 36 , 1SSOP #3. 31 . Michelle Conlin, ... age of 37 .1 in that region com-pared to a median age of 32 .3 in Texas or 33 .3 in California. Non-Hispanic whites make up 84 percent of total population in New England but only 53 percent ... 27, 20 03, p. Bl. 34 . Rebecca Gardyn, "A Market Kept in the Closet," American Demographics (November 2001): 37 - 43. 35 . Laura Koss-Feder, "Out and About," Marketing...