... boy, you’re in great stead. Having committed to continual research, product and market development, training of your people, training of the people of your retailers, training your buyers ... In your recruiting, in your employee orientations, your ongoing training, you’ve got to make that brand the strategic focal thrust it has to be. You can build brands with incentives. In ... core of the speech centered around building, maintaining and sustaining a brand. But I think you’ll see that building a sustainable brand also has a definitively strategic foundation. I hope...