... “trademark” and “brand”. In Vietnam, the public identify the word “trademark” ( nhãn hiệu ) with the word “brand” (“thương hiệu ). However, under Vietnamese law only the term 46 Jeremy Phillips, ... protection schemes, Master Thesis 2003 – 2004, University of Leuven, Belgium, page 5.22“trademark” (nhãn hiệu) is referred to as a subject of intellectual property rights. The term “brand” is still ... environments.International law doctrine in respect of well-known trademarks was first incorporated into the Paris Convention of 1925. Today, an understanding of this doctrine is especially important...