. is me, the author. Sometimes it’s me the usability professional (“I tell myclients ”) and sometimes it’s me speaking as a Web user (“If I can’t find a Search button ”), but it’s always me. >“You”. fewdesign arguments—maybe even get home in time for dinner once in a while.read me first[ 9 ]If something is hard to use, I just don’t use it as much.Don’t make me think! krug’s first law of usabilitychapter11234567eople. linksseem like they’rethe same thing.Are they really? Things that make us think All kinds of things on a Web page can make us stop and think unnecessarily. Takenames of things, for example....