... IBM, and Cisco had hundreds of thousands of employees blogging as early as 2005, and those same companies are now expanding their footprint into social networks like Facebook, YouTube, and, ... reading this book, you are probably interested in under-standing how social marketing can enhance your brand, grow your business, and increase customer loyalty. The authors of this book make ... Customers, suppliers, and investors will demand that businesses become more open and responsive. They will grant attention to companies that deliver useful information and shun those that simply...