... 62% B 55% -7 Inside Sales/Telemarketing 55% 54% -1 Sponsorships 59% B 46% -1 3 Executive Events 58% B 45% -1 3 Webinars, webcasts 52% B 44% -8 Online display ads: banner, pop-ups ... split betweenconsumers and businessesPrimarily businesses Only businessesA. 2007 (N=414) B. 2008 (N=656) B Data statistically tested at the 95% level of confidence: A /B 2 B- to -B Marketing ... also have the same belief about Email (59%), and more than 40% anticipate that Web-based Events: Webcasts, Webinars (47%), Inside Sales (46%), Blogs (43%), and Open, Public Social Networks...