... The standard deviation of a well- Brealey−Meyers: Principles of Corporate Finance, Seventh Edition II. Risk 7. Introduction to Risk, Return, and the Opportunity Cost of Capital© The McGraw−Hill ... the net profit per play is the payoff less $100. Brealey−Meyers: Principles of Corporate Finance, Seventh Edition II. Risk 7. Introduction to Risk, Return, and the Opportunity Cost of Capital© ... Millenium Book II: 101 Years of Investment Returns, ABN-Amroand London Business School, London, 2001. Brealey−Meyers: Principles of Corporate Finance, Seventh Edition II. Risk 7. Introduction...