... Force," Marketing Management (Summer 19 97) : 29-34; Robert S. Duboff and Lori Underhill Sherer, "Customized Customer Loyalty," Marketing Management (Summer 19 97) : 21- 27; Tricia Campbell, ... John Wiley, 1 977 ), pp. 119-129. 61. Joel E. Urbany, "Justifying Profitable Pricing," Working Paper Series, Marketing Science Institute, Report No. 00-1 17, 2000, pp. 17- 18. 62. ... satisfaction. MARKETING INSIGHT BUSINESS ORGANIZATION ' 13 million Businesses 1 U.S. Aggr. Sales $ 17, 590 trillion i Finance Marketing Production Direct Marketing Marketing Research...