... her goals—givingthe nuts and bolts of a news piece. Make sure yourmessage is loud and clear, and tell her why it’simportant, or fascinating; why it’s timely, and how readers/viewers/listeners ... patron’s language onlineGo get ‘em! Get the Word OutSeize opportunities in the libraryNetwork, network, networkMeet the pressAdvertiseDon’t give up! HOW TO BUILD AWARENESS AND INCREASE USAGE OF ... Genealogists• and so onThese groups might have influencers that includeteachers, pediatricians, doctors, and the localgenealogical society. Introducing these groups to thegateway is a great way to get...