... steps•http://www.ideabook.com/tutorials/images/ideabook_logo_samples.pdf•Obey your thirst TEST ADAPTABILITY. •Rank the top few slogan possibilities by how well they hit your message and how clever ... icons, tabs, wordsLinks – top, back, home, contact, copyright should be on every pageInteractivityUse of forms, rollovers, database driven web sites•Life's Good LogosWatch a separate ... Scratch–A compelling slogan can be a vital business tool. Doing it yourself requires creativity, clear thinking, and some constructive criticism–While some startup entrepreneurs hire professionals...