... company's marketing should support the
best long-run performance of the marketing system.
a. Enlightened marketing
b. Myopic marketing
c. Fundamental marketing
d. Conceptual marketing
88. ... type of marketing system that was formed would best be
described as being a(n):
a. vertical marketing system
b. parallel marketing system
c. diversified marketing system
d. hor...
... (B) (∼p ∧ p) ∧ (∼q ∧ q)
(C) (∼p ∧ ∼q) ∧ (q ∧ p)
(D) (∼p ∧ q) ∨ (p ∧ ∼q)
Answers Key to Multiple Choice Questions
Section 1
1. (D) 2. (D) 3. (A) 4. (C) 5. (D) 6. (C) 7. (D) 8. (D) ... not
shining, then sky is filled with clouds” is
(A) If sky is filled with clouds, then the Sun
is not shining.
(B) If Sun is shining, then sky is filled with
clouds
(C) If sk...
... period abroad, in accordance with the
Learning Agreement,
31
without duplication of
assessment procedures
for periods of study abroad or in another in-•
stitution without a Learning Agreement ... t e c h l o r i n e -f r e e P a P e r
Europe Direct is a service to help you nd answers
to your questions about the European Union
Freephone number (*):
00 800 6 7 8 9 10 11
(*) Cert...
... Page 226
32. b. The original item (choice a) is a run-on sen-
tence. Choice b correctly replaces the comma
with a semicolon. Choice c also replaces the
comma with a semicolon but awkwardly uses
the ... also in choice a
expresses addition when the relationship is
really one of simultaneity. Choice c has a
superfluous comma after while and uses a
wordy that clause. Choice d is wor...
...
chapter.
Answer:
Students should apply connections with customers, connections with marketing partners,
and connections with the world around us to the old marketing thinking and the new
marketing thinking. The comparisons ... the one that DOES NOT fit.)
a. Connections with Customers
b. Connections with Government
c. Connections with Marketing Partners
d. Connections...
... problem areas and opportunities.
a. marketing plan
b. marketing strategy
c. marketing audit
d. marketing profile
Answer: (c) Difficulty: (3) Page: 69
TRUE/FALSE QUESTIONS
68. Strategic planning ... objectives.
a. Marketing analysis
b. Marketing planning
c. Marketing control
d. Marketing implementation
Answer: (b) Difficulty: (3) Page: 65
57. A(n) ____________ is the...
... following marketing practices would be about the same thing as the
Internet practice of viral marketing?
a. coupon clipping
b. word-of-mouth marketing
c. disintermediation
d. tele -marketing
Answer: ... measurements, and the company
customizes the jeans at a factory.
59
CHAPTER 3
MARKETING IN THE INTERNET AGE
MULTIPLE CHOICE QUESTIONS
1. All of the following would be con...