marketing manager course - chapter 06

... Technique Technique McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 6 Chapter Decision Making Decision Making McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... Have a place to work uninterrupted. z Do something productive during non-productive activities. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Decision Making z The p...

Ngày tải lên : 01/07/2014, 06:00

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Marketing Manager Course - Chapter 08

... medium-sized firm of 10 0- 499 employees; or z A large firm with 500 or more employees. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 2004 The McGraw-Hill ... key to long- term success McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Alternative Forms of Entrepreneurship Intrapreneurship Spin-Offs Franchises McGraw-Hill © 20...

Ngày tải lên : 15/10/2013, 23:13

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Marketing Manager Course - Chapter 09

... President Sales and Marketing Vice President Sales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2004 The McGraw-Hill Companies, ... Structure President President Software Division Software Division Consulting Source Division Consulting Source Division Computer Division Computer Division Produc...

Ngày tải lên : 18/10/2013, 11:15

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Marketing Manager Course - Chapter 10

... Training Training Cross Cross - - functional functional Training Training McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Career Development z Long-term effort in which the ... unionism z Job-based unionism z Collective bargaining z Voluntary contracts z Adversarial relationships McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 10 Chapt...

Ngày tải lên : 18/10/2013, 11:15

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Marketing Manager Course - Chapter 11

... skills team skills McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 11 Chapter Managing Employee Diversity Managing Employee Diversity McGraw-Hill © 2004 The McGraw-Hill Companies, ... Americans Americans Foreign Foreign - - Born Born Americans Americans Hispanic Hispanic Americans Americans Homosexuals Homosexuals Older Workers Older Workers Women Women Mc...

Ngày tải lên : 22/10/2013, 09:15

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Marketing Manager Course - Chapter 12

... measurable McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Applications of Management Perspectives — For the Manager z Effective ... instrumentalities and valences. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 12 Chapter Motivation Motivation McGraw-Hill © 2004 The...

Ngày tải lên : 22/10/2013, 09:15

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Marketing Manager Course - Chapter 13

... Power I I Good Good High High Strong Strong II II Good Good High High Weak Weak III III Good Good Low Low Strong Strong IV IV Good Good High High Weak Weak V V Poor Poor High High Strong Strong VI VI Poor Poor High High Weak Weak VII VII Poor Poor Low Low Strong Strong VIII VIII Poor Poor Low Low Weak Weak Good Good Poor Poor Performance Performance Relationship Relationship - - Oriente...

Ngày tải lên : 26/10/2013, 16:15

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Marketing Manager Course - Chapter 14

... skills ¾ Interpersonal skills McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 14 Chapter Managing Teams Managing Teams McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... GroupCharacteristic McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. The Benefits of Teams C osts and Productivity Quality Improvements Speed Innovation McGraw...

Ngày tải lên : 26/10/2013, 16:15

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Marketing Manager Course - Chapter 15

... customer feedback. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 15 Chapter Managing Communication Managing Communication McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. ... z Are an invaluable skill for managers McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Managing Organizational Communications Face-to-Face Communication Written C...

Ngày tải lên : 04/11/2013, 10:15

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Marketing Manager Course - Chapter 16

... approach. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, ... ratios - an organization’s ability to pay short-term debt ¾ Leverage ratios - the amount of funds available in an organization from shareholders and creditors ¾ Profitability rati...

Ngày tải lên : 04/11/2013, 19:15

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