... online marketing success. We hope this guide starts you on the path to becoming an online superstar.Sincerely,Brynn Zuccaro North America Business Marketing Google38Comparing Online Marketing ... amount varies by industry, business size and how much you want to grow your business. The Small Business Administration and SCORE® (Counselors to America’s Small Business) put it at between ... of sales. Depending on your business model, you could spend half of your marketing budget on oine (print ads, brochures, telemarketing) and half on online (search marketing, display ads, mobile)....