... “Sex.”5In the first example, as the user visits the page, he has a lot of questions. But in the second example, there are no questions - the user is able to easily digest the page and find the content ... that lists the products.I go to the product list page.I see a button that tells me to click it to order their products.I click the button.They don’t sell my item, even though the TV ... reservoir.17 The reservoir is limited, and if you treat users badly enough and exhaust it there’s a good chance that they’ll leave.But leaving isn’t the only possible negative outcome; they may just...