... processes and actions of a woman named Mira Vozreniya, thechief marketing officer of a U.S based company. Mira is a composite char-acter whom I have created to characterize the approach that many ... LouisCarvallo, Anne Ertlé, and Joel Pulliam, supplied background on issuesranging from localization to legal to vendor landscapes. Finally, I want to thank eMarketer for access to its eStats database, ... are so interesting to Americancompanies, take a look at what is driving Lands’ End, the upscale U.S based retailer of casual and sports clothing, into global markets. Analystsestimated that...