... favor.Sure, ninety-eight out of a hundred won’t respond to theirmailing, but when the last two people do, they spend enoughmoney to make it all worthwhile. Net Words 8This page intentionally left blank. The ... a new way to write for the online environment. Everything Changes Online 15 Net Words CHAPTER SIXCAN THE WEB BE A STORE?The Web as a Sales EnvironmentIf you’re online to sell something, ... the Internet. By the end ofMay 2000, the “I LOVE YOU” virus had caused hundreds Net Words 46vanity publisher, and a collection of every odd special-interestgroup in the world.Usenet gave...