... of your business. If you are attempting to establish a proprietary positioning for
your company and brand in the consumer’s mind, meaning in the eyes of the end buyer at
the retail level, the ... has got to be what THEY want. Whether they trust in
their dealings with you, they trust in the construction of the product, they trust in the
promise you make...
... from your retailer when they need to have
your brand in their store. There’s a very interesting bridge between building
your strategic brand and owning that place in the minds and the hearts of ... has got to be what THEY want. Whether they trust in
their dealings with you, they trust in the construction of the product, they trust in the
promise you make, t...
... building the personality, the dimension, the interconnection
between your brand and the consumer, the greater the connection, the greater the bond,
the greater the loyalty, the greater the sales, ... manufacturers in Beijing China. These are the notes of my talk,
reformatted for you so that they are much easier to follow.
The core of the speech cent...
... where the spike in
the Australia series in 1985 and the movement in the Canada and UK series at the
beginning of the 80s can not be explained by the credit history in these economies.
The spikes could ... conditions. With the growing in uence
of global banks and cross border holding of assets, we do observe an increase in the
degree of comovements in...
... ACCOUNTING
ONE of the earliest responses to the appearance of a large "residual" in
the works of Schmookler [50],Kendnck[39], Solow [56]
and
others
was to point to the improving quality of the ... data.'
At the simplest level, the issue of the quality of labor is the issue
of the measurement of labor input in constant prices and a questio...
... act on chromatin by recog-
nizing and binding particular histone modifications [4–6].
This hypothesis is so far supported by the discovery of
chromatin interacting modules present in various factors,
specifically ... characterized in the mouse [10] as well
as in the rat [12]. In situ hybridization detects the RNA in
mid-pachytene s permatocytes, a nd immunodetection indi...
... capital
profitability is declining. The internalization of information within the same institution may thus
enhance intra-circuit and inter-circuit stability by reducing the incentive to overfinancing.
The ... the 1930s, and especially in the second post-world war period) replaces
investment banking at the core of the financial circuit, not only by directly absorbing...
... it in their schooling.
30
In most parts of the world, education is for the most part the preserve of the few (elites). The
choice of which language or dialect to use to teach (medium of instruction) ... out. In an education system where English dominates the
majority of learners get little benefit from schooling, either in terms of acquiring the
neces...
... rather another business, industry, or profession. Business- to-
business advertising is used by one business to advertise its products or
services to another. The target for business advertising ... remain in the
17
Index
Introduction
Part I : General knowledge of advertising
1. Some typical concepts of advertising
2. Classifications of advertising
Part II : The role...