... your e-mail signature line," •It doesn't have to be funny, clever, or rhyme, but it should be simple, positive, believable, memorable, competitive, original, and benefit-oriented. ... that you want your customers to have with you" •Maybe she's born with it •An in-joke only you and your partners understand, just between you and your customers builds barriers– ... –It should enhance and complement that primary statement about your company and provide would-be customers with new, positive information about you. •Can you hear me now? Good! What’s...