... set up your ad, you can, it asks you where do you want to show your ad? You just type in the city and it’ll pull up a list and you click on it and, you know, if you want this just to be Seattle, ... optimizing, you want to look at your offer first. You know, how can I make this offer really appealing? What do my target prospects really want and how can I give that to them in a way that is just ... Yeah.Jason: So you want to use that testing to get your numbers down and then you do the math backwards to figure out, you know, what kind of insurance agent leads volume you can handle and then you’ll...