... anoverview of the marketing situation, an analysis of opportunities and threats, a sum-mary of financial and marketing objectives, an overview of marketing strategy, adescription of action programs, ... opportunity through marketing. MARKETING TASKSA recent book, Radical Marketing, praises companies such as Harley-Davidson for suc-ceeding by breaking all of the rules of marketing. 1Instead of commissioning ... marketing performance.34The marketing audit examines six major marketing components:(1) the macroenvironment and task environment, (2) marketing strategy,(3) marketing organization, (4) marketing...