... ESSENTIALS OF SALES 156 you are alone, put it on paper. If you have a goodfriend, talk it over.2. Separate your ego from your loss. If you lose a sale, you haven’t lost your ability to sell. If you losemoney, ... meaningfulgoals. If your commitment isonly in your mind, then you lllose it when you encounter abig obstacle. If your commit-ment is in your heart and yourmind, you ll create the power to break through ... realistic probabilities to your expecta-tions. If you expect to win a large account, assign apercentage from 0 to 100 that reflects your chance ofwinning. If you believe that you have a 100 percentchance...