... <H> tags 109Formatting text 111 Creating links 111 Using other company and product names 112 Creating navigation structures that search engines can read 114 Blocking searchbots 114 xiiiTable ... 4Search Engine Optimization For Dummies ®, 2nd Edition Published by Wiley Publishing, Inc. 111 River StreetHoboken, NJ 07030-5774www.wiley.comCopyright © 2006 by Wiley Publishing, Inc., Indianapolis, ... Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for theRest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies. com, and related tradedress...