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Contents
Public relations – a practical guide
4
Sympathy
The role here for public relations is to promote understanding and
knowledge of the facts about a set of circumstances or a situation in
such a ... mail 88
The World Wide Web 89
Integrated Services Digital Network 90
Digital photography and scanning 91
18 Planning and programming 92
Why have a prog...
... Sainsburys, to
change the appearance the get-up of their own-brand cola. It was
alleged that confusion was being caused to customers wishing to
purchase Coca-Cola because of the similarity.
Details ... 13/06/00, 12:2311
Public relations – a practical guide
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Duration
Copyright in literary, artistic, musical or dramatic work expires 70
years after the end of the...
... location or time.
Other specialist journals and trade magazines, such as Ad-line, PR
Week, Campaign or Photography Today, may also provide useful
names and contacts, as may the Royal Photographic ... at this stage may incur extra charges,
since additional work has to be carried out. A whole page layout, design
solution or display layout may have to be scrapped and started again.
In t...
... sessions.
Numbers
Conferences are usually fairly large gatherings. Numbers of delegates
can vary from perhaps 150 at the bottom of the scale to several
thousand at the top end. The average attendance is usually around
the ... 12:3249
Public relations – a practical guide
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Characteristics
Large exhibitions and trade fairs have the same general characteristics.
They tak...
... Motor Manufacturers & Trades: the Motor Show;
l the Royal Agricultural Society: the Royal Show;
l the Evening Standard: BAFTA Awards.
Arts and culture
The arts have always depended on patronage. ... include either Buckingham Palace or Kensington Palace,
the countys Lieutenancy Office and the Lord-Lieutenant, the police
and the various mayoral offices at the local town...
... to deal with such a situation, and then dealing with it well, is the
key. It can be done, and done in such a way as to turn the situation to
advantage; at the very least to limit any damage to ... Public relations – a practical guide
76
What is crisis management?
Crisis management is the ability to cope, with any emergency situation
that may arise in such a...
... indicative.
Analysis
The analyst (that is the PRO) then has to examine all the material
collected, analysing and classifying it so that a report can be drawn
up and presented to management.
A source rating, ... 12:5290
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l A recruitment campaign (to raise the standard of the calibre of
staff being recruited). By analysing...
... libellous a statement must be said to be:
l defamatory;
l false unless proved to the contrary;
l understood to refer to the plaintiff;
l made known to at least one person other than the plaintiff.
319 ... with the Client and take the initiative in
offering advice and services. The Client agrees to assist the Consultancy in the
performance of these duties by makin...
... Matters arising [and not dealt with elsewhere on the agenda].
3. Topic(s).
The items to be discussed or dealt with at the meeting. They may be either
tabled, spoken to or attached to the agenda.
4. ... is not liable for Torts committed by independent
contractors during the course of their employment and has a lesser standard of care
towards the contractor with regard to...
... all logs, diaries, notes and other relevant written material that may be
called as evidence. Keep all such material secure.
l Wash up and analysis These are operational management lessons to ... caring
organization.
Advertising Useful and can help save time.
Local press Can give you more aggravation than the nationals.
The local community Dont forget them. Good relations are vital....