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Contents
Public relations – a practical guide
4
Sympathy
The role here for public relations is to promote understanding and
knowledge of the facts about a set of circumstances or a situation in
such a ... dishonesty.
What then, are the roles of public relations?
Images
An important part of public relations work is the image. What is
meant by image?...
... Sainsburys, to
change the appearance the get-up of their own-brand cola. It was
alleged that confusion was being caused to customers wishing to
purchase Coca-Cola because of the similarity.
Details ... 13/06/00, 12:2311
Public relations – a practical guide
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Duration
Copyright in literary, artistic, musical or dramatic work expires 70
years after the end of th...
... location or time.
Other specialist journals and trade magazines, such as Ad-line, PR
Week, Campaign or Photography Today, may also provide useful
names and contacts, as may the Royal Photographic ... at this stage may incur extra charges,
since additional work has to be carried out. A whole page layout, design
solution or display layout may have to be scrapped and started again.
In t...
... of delegates
can vary from perhaps 150 at the bottom of the scale to several
thousand at the top end. The average attendance is usually around
the 350 45 0 mark.
Dates and seasons
Most major conferences ... 12:3 249
Public relations – a practical guide
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Characteristics
Large exhibitions and trade fairs have the same general characteristics.
They take place at well-...
... Motor Manufacturers & Trades: the Motor Show;
l the Royal Agricultural Society: the Royal Show;
l the Evening Standard: BAFTA Awards.
Arts and culture
The arts have always depended on patronage. ... Chapel in Rome,
and many other notable European Renaissance painters enjoyed
wealthy patronage from the aristocracy and the church.
319(13).p65 13/06/00, 12 :49 60
Public rela...
... to deal with such a situation, and then dealing with it well, is the
key. It can be done, and done in such a way as to turn the situation to
advantage; at the very least to limit any damage to ... Public relations – a practical guide
76
What is crisis management?
Crisis management is the ability to cope, with any emergency situation
that may arise in such a...
... indicative.
Analysis
The analyst (that is the PRO) then has to examine all the material
collected, analysing and classifying it so that a report can be drawn
up and presented to management.
A source rating, ... 12:5393
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Each page has a location or address showing how to get to the
particular page. This is made up of t...
... legal action can be
taken. Examples of this are in the use of the word Colt: As in Colt beers, Colt cars
and Colt guns, and in the title Amtrak: as in Amtrak the US rail company and Amtrak
the ... something
of value to the other, although the fairness of the exchange is immaterial.
Defamation
Defamation is defined as: The publication of a statement which exposes a per...
... Submit a draft programme to the Lieutenancy for their approval. This is usually
required several months in advance.
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Appendix 14
140
Appendix 14
Example of Layout
for ... Matters arising [and not dealt with elsewhere on the agenda].
3. Topic(s).
The items to be discussed or dealt with at the meeting. They may be either
tabled, spoken to...
... space 44
checklist 1267
contractors 48 9
contractors manual 44 5
designers 46
good housekeeping 47 8
news and events 47
newsletters 47
organizing 48 9
planning 43 4, 46
publications 46 7
stand 42 8
trade ... diaries, notes and other relevant written material that may be
called as evidence. Keep all such material secure.
l Wash up and analysis These are operational m...