... 71–76assumptions in, 57and business model,66–70and crafting of strategic conversation, 76–77data gathering in, 60–61and definition of business arena, 58, 60and definition of business recipe, 65–66and ... definition of purpose,63–64evaluating results of, 77–79and future uncertainty, 57, 58 goals of, 52and organizational character, 70–71questions to ask in, 51,55–57, 62, 64–66, 68 70,74, 76, 85 87 strategy assumptions ... 85 87 strategy assumptions about, 49–50as change management, 40–42and spirit, 35–39 strategy making (as ability),52 strategy pyramid,62–63successand commitment, 28 growth as measure of, ...