Inside Steve''''''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney 10 pot
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_1 pot
... out: “It’s the products. The products
SUCK! There’s no sex in them anymore.”
1
The Fall of Apple
Apple’s fall was quick and dramatic. In 1994, Apple
commanded nearly 10 percent of the worldwide ... controls every other
aspect of the customer experience from the TV ads that
stimulate desire for Apple s products, to the museum-like
retail stores where customers buy them;...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2 potx
... one,”
former Apple chairman Edgar Woolard Jr. told Business
clear chain of command all the way down the line: everyone
in the company knew whom they reported to and what was
expected of them. The organization ... Clones. Jobs killed the clone business. The move
was highly controversial, even inside the company, but it
instantly allowed Apple to capture the whole Mac ma...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... for Steve Jobs is the right hemisphere talks to the
left hemisphere.”
11
Lessons from Steve
• Be a despot. Someone’s got to make the call. Jobs
is Apple s one -man focus group. It’s not how other
companies ... things, Jobs ordered as many settings as
Chapter 2
Despotism: Apple s One -Man Focus
Group
“We made the buttons on the screen look so good
you’ll want to lick them...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... years the
iMac, the iPod, the Mac Book, the iPhone. Apple is a hit-
driven company,” said Moore. “It’s had one hit after
another.”
For much of the last century, there were myriad
companies run by ... athletic
woman in a Macintosh T-shirt, who smashes the screen
with the toss of a sledgehammer. The sixty-second spot
never showed the Mac, nor any computer, but the messag...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc
... the people who
report to him, Apple s middle managers demand the same
level of high performance from their staff. The result is a
reign of terror. Everyone is in constant fear of losing their
jobs. ... work there,” said Eigerman. “They are
very excited to be there. There’s a lot of passion. People
love the products. They really believe in the products. They
are very excited abo...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf
... or
"S.J.” Anyone else whose name is Steve is known by their
first and last names. At Apple, there is only one Steve.
There are also F.O.S.—Friends Of Steve persons of
importance who are to be treated ... Apple s
laptops to be among the first wireless notebooks, a trend
that later went thoroughly mainstream, and the AppleTV,
which links the TV in the living room with t...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt
... at
Microsoft, the company’s chief salesman who took over
from Bill Gates, the programmer. “Then one day, the
monopoly expires for whatever reason,” Jobs continued.
“But by then the best product ... interface monopoly.
The product people aren’t the ones that drive the
company forward anymore,” Jobs said of Apple during that
period. “It’s the marketing guys or the ones...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... experience for the customer,” explained
Johnson. The store should be about the lifetime of the
product, not the moment of the transaction. At many stores,
the purchase ends the relationship with the store. ... it
could prepare the packaging. The other groups working on
the iPod—including the hardware and the software teams
—knew the device only by its code name...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx
... pile. But at the
end of the meeting, Jobs asked the four people present for
their opinions. Chieco reached across the table and pulled
the "iPod” card from the reject pile. The way Steve had
been ... believes that Apple needs to wrest control of the
devices partly from the consumer. The iPod is a good
example. The complexities of managing an MP3 player are
hi...
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt
... Gregory
Mandich, Mitch
Manock, Jerry
Manovich, David
Manufacturing
overseas
and product design
Marketing
Macworld Expo
product reviewers
and secrecy
as theater
Mercer, Paul
Microsoft
Apple innovations, ... of -
Jobs, Steve (cont.)
NeXT
packaging, attention to
perfectionism of
as permanent CEO
Pixar
as product picker
quality, approach to
quits Apple ( )
reorganization of Apple ( )
re...
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